ATUPRI
Atupri has come a long way from its founding in 1910 as the health insurance provider for the Swiss Federal Railways. Atupri opened its doors to the general public in 1995 and adopted the name ‘Atupri’ in 2002. Since then, the health insurer has repeatedly broken new ground and is now way ahead in terms of digitalization.
Health promotion is important to Atupri and It creates incentives for the people they insure to keep moving: AtupriFit sports courses, support of sports events (e.g. B2Run, Atupri Beachtour Bern-Solothurn, etc.) and other offers for an active leisure time. Many Atupri insurance models contribute to the fees of online fitness courses, fitness centers, sports clubs - an additional motivation injection in terms of exercise.
Health insurance places great emphasis on health promotion. It creates incentives for its insured to keep moving: AtupriFit sports courses, support of sports events (e.g. B2Run, Atupri Beachtour Bern-Solothurn, etc.) and organized sports vacations. Many Atupri insurance models contribute to the fees of online fitness courses, fitness centers, sports clubs – an additional motivation injection in terms of exercise.
Atupri also keeps moving when it comes to digital communication and brought the team from Die Schwedin. on board in March 2023. The common goal is to build a trusting online relationship between the health insurance company and its customers and policyholders - and beyond.
We bring our full creativity, energy and commitment to this project:
Conception - ideas, planning, editing, workshops, translation, publishing
Graphic design - ideas, editing, graphic design, videos, animations
Social media channels - Facebook & Instagram
Ad campaigns and boosting on social networks
Community management - during the week and on weekends
Newsletter/mailings - conception, editing, translation, mailing
Branding/Naming - development of names for new insurance products
PR - publicity, market info
Atupri customer magazine: new layout, more content
Even though Atupri is otherwise digitized, the client magazine is published in print. We were responsible for content planning and editing, translations, graphic design, photo shoots and coordination of the magazine. The magazine was published in German, French and Italian at the beginning of October 2023 with a print run of 112,959 copies. The result: 32 pages with health tips for the cold season, exciting service offers for policyholders, portraits of committed Atuprians and a look behind the scenes of the health insurer. Internally, it was described as "probably the most substantial and varied issue in recent years" and the new layout was also very well received.
