vsao-asmac
The Association of Swiss Assistant and Senior Physicians (vsao) represents the interests of employed doctors and medical students in Switzerland. In 2022, the association wanted to increase its membership numbers and brought the team from Die Schwedin. on board. The result: a cross-media campaign in three languages - and a 51% increase in membership!
In 2021, the vsao was looking for an agency to design and manage its Switzerland-wide membership campaign. The Die Schwedin team participated in the pitch and left a strong impression on VSAO with our concept. What's more, our concept garnered even greater favor as it exceeded the campaign growth target, gaining over half the usual annual membership increase.
Poster and social media campaign throughout Switzerland
How do you reach a target group that works a lot and spends little time on social media? That was one of the key questions for this campaign. Thanks to project experience with the Bernese section of vsao, the Die Schwedin. team knew the answer: a cross-media approach. In the first wave, we designed a nationwide poster campaign with placements at transport hubs such as Zurich main station, hospital public transport stops and flyers in clinics. We simultaneously ran several video ads on social media which conveyed the association's core themes and encouraged membership. In the second campaign wave, we focused on conversion ads and called on users to become members. All measures were implemented throughout Switzerland in German, Italian and French.
Graphic design - idea, production, posters, videos, images
Posters - graphics, printing, booking, coordination with the regional branches
Ad campaign - set-up, monitoring and reporting on Facebook, Instagram and Linkedin
Support for newly acquired members
We assisted in the first year welcoming and supporting new members through a new onboarding process, landing page and newsletter automation. We also developed the "Members recruit members" offer. For every new sign-up, there was a small bonus of their choice.
Newsletter - concept, design, editing, translation, automation, distribution
Landing page - concept, design, translation
Career fair, anniversary event & annual report
In parallel to the vsao membership campaign, Die Schwedin. team took on the communication support for the "Medifuture" careers fair for medical students, as well as the vsao's 77th anniversary event in autumn 2022. On this occasion, the vsao also commissioned Die Schwedin. to produce the annual report in the form of a video.
