&Green
Transforming complexity
&Green has a vision of people thriving on a sustainable planet. As a green investment vehicle, &Green finances large-scale businesses in tropical forest regions to become climate-resilient, deforestation-free and socially inclusive.
Simple, appealing and meaningful texts are the key to effective communication. The investment fund &Green shares this opinion. For the relaunch of its annual report, it therefore called on Die Schwedin. as an external sparring partner.
Die Schwedin. was brought in to help clearly explain the strategic innovation, complexity and transformational impact of &Green’s work to a new and broader audience. Using Die Schwedin. as an external sparring partner was a key strategic decision as a mechanism to making it clear, concise and understandable to a broader audience – we needed to understand it so we could explain it.
Our role required:
- Meticulous writing and editing
- Harmonising the numerous non-native English voices
- Paying attention to consistency, repetition and identify communication gaps
- Supplementing the team to create key graphics.
The Die Schwedin. team thrives on complex communication projects for impact and work to ensure that the end result is interesting, engaging and understandable. The team at &Green had high expectations, so their feedback was a reward in itself:
