Get fit for the social media business.

We'll create together a step-by-step plan how to achieve your goals thanks to social media. We advise you which are the right platforms to choose, how to draw up a realistic resource plan, design efficient measures and answer any questions you have. At the end of the course you have a clear north star.

We discuss with you how to create successful dialogs and the right way to deal with critical users. Finally, you will learn the craft of community management through concrete examples, and be able to demonstrate the benefits of this work for your company.

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In this course you will learn how to create stimulating and varied content, how to successfully use existing content from the company for different platforms, and how to plan and publish efficiently using the right tools.

Learn how to respond to different user comments on social media with tact and how to deal with dissatisfied customers, aggressive trolls or systematic attacks by organized users. We will also take a look at what crisis preparation means and how you can efficiently allocate your resources in a crisis.

Whether social platforms remain communicative one-way streets has nothing to do with chance, but with the right content, the right form, and successful interaction with fans and followers. Barbara Schwede specializes in social media content with a strong dialog and shares her secrets about lively dialog with you in this course.

In this course, you will learn how to define the right platforms for your company and successfully pick up your target groups there. We will also address in detail the question of which goals you can achieve with social media and how you can measurably advance your business. Social media should solve pain points in your company, save resources, increase sales figures or contribute to strategic goals.

How do you find the right influencers for your brand? How do you communicate meaningfully with them, provide the right background information, and organize successful influencer events? In this course, you will learn a lot of helpful information about dealing with this exciting and demanding target group.

You will learn how to reduce your texts to the core message and actively offer users a dialog - whether on platforms such as Facebook and Twitter or on blogs, newsletters and ads. Topics include dos and don'ts for texts on the social web, the basic rules for fluent, comprehensible formulation and how to captivate your readers - from the first to the last line. Together, we will shorten, refine and experiment with texts that are appropriate for the target group.

How exactly do you publish posts? What is the right tone of voice? How do you handle different languages? How do videos work? What are the other basic features you should know about? How do you place advertisements? We look at these and many other aspects in the course.

Together we look at the business platforms LinkedIn and Twitter. The course participants open profiles and practice the functions. We discuss what makes good profiles and how they can present themselves competently, up to date and innovatively. We also take an in-depth look at the topic of dialogue-strong content - whether for one's own business profile or the company's presence - and how to interact meaningfully with other users. We will also discuss sensible next steps.

Which tools should be used for which purpose? How do you these tools efficiently? How do you write relevant posts that describe your work in a meaningful and subtle way? Who is your target group? And how do you write so they hear your message? Do you always have to be "on"? All these points are covered in this course.

What content is suitable for platforms like Instagram, TikTok or Snapchat? When is Pinterest nice-to-have and when is it an absolute must? How do you build fans on these platforms? You will learn everything about image and moving image content in this course.

Is your LinkedIn Profile a bit dull? What is best practise for each LinkedIn profile section? Develop a professional profile in this workshop that accurately reflects the professional you are.

Is your English grammatically correct, but still doesn't sound quite right? Learn to write text for social media, websites and blogs, reports and papers in English that hits the mark.

Research has a long tradition of being shared and developed through papers, meetings, conferences and conversations. Sharing research online is rapidly becoming part of the same process and is no different once you know how it is done. Whether in an academic or a non-academic research career, when you share on the various platforms you integrate into your daily workflows, you create new possibilities for research, collaborative partnerships and career opportunities.

Sometimes a brand or organisation needs to speak with multiple audiences through the same channel. Do you know who each audience is and what their needs are? How you best develop content to address the needs of each audience? Learn how with us.

Do you or your company work in complex professional landscape? Is your role within that landscape clear to the outside world? Strategic positioning is key to developing a communication strategy that reaches your audience and transmits your message.

Want to get more things done in your day? Needing some support to get a better work/life balance? Get 76 tips in this short workshop to accelerate your day.

Are you working or teaching more often online? Which tools and practices work best? Improve your online teaching and training using our best practises.