Academy

Get fit for the social media business.

We will share our knowledge to equip you and your team with the right tools.

We impart tried-and-tested know-how on social media, community management, content creation and online communication in training courses, workshops and speeches.

Book a customized face-to-face training with Die Schwedin, get personal C-level coaching or attend a course at our online training centre. Questions or requests? We are here for you.

Yes, I want to know more.

Our next courses

Book your course now!

Wednesday 5 March 2025
9am - 12noon

English or German? The course takes place in both languages at the same time.

Wednesday 26 February 2025
9am - 12noon

English or German? The course takes place in both languages at the same time.

Tuesday 11 March 2025
9am - 12noon

Course language: English

Donnerstag, 13. März 2025
09:00 - 12:00 Uhr

Kurssprache: Deutsch

Wednesday 5 March 2025
9am - 2:00pm 

Course language: English

Mittwoch, 20. März 2025
09:00 - 14:00 Uhr 

Kurssprache: Deutsch

(2x 2-hour sessions)

Our course offer

What you can expect from our courses

Explore our upcoming courses in social media strategies, content creation, and online communication. Tailored for marketing and communciation professionals, researchers, and C-Level staff. Our trainings deliver practical, hands-on expertise. 

The date doesn't suit you? Please contact us! We will work with you to find a suitable course date together with other participants. Courses are also available as an online version for self-study. Perhaps this is also an interesting option for you? 

Research to outreach – ONLINE

Content

Master the art of communicating complex research to diverse audiences. Offered in German and English, you'll gain practical skills to adapt academic language, make research accessible, and engage broader audiences effectively.

Next Date

Wednesday 12 February 2025, 9am - 12noon

Course language & lecturers

The course will be held in English and German at the same time. 

English: Maura Hannon
German: Barbara Schwede

Fee

CHF 449.00

Enrol here

Social Media for Beginners – BLENDED learning

Content

Learn the essentials of social media platforms, craft strategies to achieve your goals, and apply psychological principles to create engaging content. Boost your skills and take your online presence to the next level!

Next Date

Wednesday 26 February 2025, 9am - 12noon

Course language & lecturers

The course will be held in English and German at the same time. 

English: Maura Hannon
German: Barbara Schwede

Fee

CHF 449.00

Enrol here

Write for social media with impact – ONLINE

Content

Develop the art of crafting compelling posts that engage and inspire. Learn to tailor your tone, structure content effectively, and drive action across platforms. This course combines practical tips, creative strategies, and real-world examples to elevate your social media writing skills. Perfect for anyone looking to make their message stand out!

Next Dates

Tuesday 11 March 2025, 9am - 12noon | EN
Donnerstag, 13. März 2025, 9:00–12:00 Uhr | GE

Course language & lecturers

English: Maura Hannon
German: Barbara Schwede

Fee

CHF 449.00

Enrol here

LinkedIn Basics – HYBRID

Content

Enhance your LinkedIn profile, grow your network, and create impactful content. With 4 hours of preparation through videos, articles, and activities, followed by a 4-hour interactive online session, you'll master engagement strategies, job search tools, and recruitment features to maximise your LinkedIn presence and career potential!

Next Dates

Wednesday 5 March 2025, 9am - 2:00pm (2x 2-hour sessions) | EN
Mittwoch, 20 März 2025, 9:00 - 14:00 Uhr (2x 2-stündige Sessions) | GE

Course language & lecturers

English: Maura Hannon
German: Barbara Schwede

This course is also available as an online version for self-study. Perhaps this is also an interesting option for you? 

Fee

CHF 549.00

Enrol here

Trainings

Tailor-made training

Whether you are a social media beginner or a professional - we'll put together customized training courses for your team. We define with you in advance exactly what knowledge and motivation your employees need. Would you like a lecture in front of 150 people or would you prefer a hands-on workshop in a small group? The content is individually adapted to the current level of participant knowledge.

Professional Communication & Writing Skills

Professional English Writing: Clear and Impactful Communication

Improve your written English for professional contexts, with real-world tips and hands-on exercises.

Social Media Writing & Content Creation

Social Media Texts: Writing That Creates Engagement

Learn how to get your target group excited about social media with clear and appealing texts.

Successful Social Media Content: Content That Works

Develop content that generates attention, promotes engagement, and conveys your brand message perfectly.

Get to know platforms

Use LinkedIn successfully: Network, share content, become visible

Learn how to use LinkedIn strategically to expand your professional network, share relevant content and increase your visibility.

Instagram for Companies: Winning Customers With Stories and Posts

Discover how to use Instagram effectively to engage your target audience, convince them with stories and posts, and build strong brand loyalty.

Strategy & Community Management

Social Media Strategy: Step by Step to the Perfect Campaign

Learn how to develop a customized strategy that takes your communications to the next level.

Community Management: Practical Tips for Active Networks

Find out how to build and moderate your online community professionally and keep it active in the long term.

Personal Branding & LinkedIn Positioning

CEO Positioning on LinkedIn: Make Your Brand Visible

Learn how to position yourself as a CEO authentically and strategically on LinkedIn. Share your vision, build trust, and become the voice of your company.

Social Media Advertising & Performance Marketing

Social Media Ads: Advertise Effectively and Win Customers

Learn how to create targeted ads to increase your reach and attract new leads.

Customer testimonials
Dominic Stöcklin, Head of Social Media, Switzerland Tourism
"I have known Barbara for many years and in different roles - as a colleague, as a lecturer and as a social media consultant. I particularly appreciate her profound social media know-how, especially in the area of community management, her eye for the essentials and her practical, directly implementable tips. Barbara and her team are a real enrichment for every project and it is a pleasure to work with die Schwedin. every time."
Yves Kläy
"Maura is a real talent for communication. She knows how to convey her extensive knowledge in an understandable and clear way. Her expertise has helped me to communicate and present myself better - orally, in writing and digitally."
Christine Müller, course participant
"Social Media in Marketing and Communication", is an exciting, extensive topic - skillfully, competently and entertainingly conveyed by Barbara Schwede. Barbara was able to convey a good mix of basic and expert knowledge and provided many insights into the wide world of social media. I particularly liked the fact that, as a communications expert, she was able to impart valuable tips based on her many years of practical experience. Thanks to many examples, experience reports and exchange with the participants, my expectations of the course were more than fulfilled. Once again, a big thank you Barbara!"
Morge Rudaz
"Maura's lectures "How to boost your LinkedIn profile" was a true delight. Very helpful and informative! She has excellent teaching skills."
Doris Gerber, course participant
"The three days of the course were packed with valuable, competent and up-to-date information. The course instructor Barbara Schwede ("Social Media in Marketing & Communication") conveyed this in an easily understandable and entertaining manner."
Tamara Poggiolini, course participant
"The online course "Social Media in Marketing & Communication (SMC)" was exciting from the first to the last minute. The instructor, Barbara Schwede, brought the topic across in a sympathetic, gripping, clear and understandable manner."
Petra Eichenberger, course participant
"The course "Social Media in Marketing and Communication" was extremely instructive and exciting. Barbara presented the course content in an entertaining and understandable way and, above all, realistically with practical examples. The interactivity was also great: the course participants could ask questions at any time. Thank you very much."
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How can we help?

I want Social Media.
I need your expertise.
I have specific ideas and need a quote.
What? I only understand train station.
I'll take the lot with chilli!
I am from the competition!
Just looking around, thanks.
My agency is annyoing me.
I want to work for Die Schwedin.
Bull's eye!

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I would like to get to know what you do better.
I'll get in touch with you.
Please contact me.
I have specific ideas and need a quote.

That makes us happy!

You are welcome to get in direct contact with Barbara Schwede or Maura Hannon.

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Then stop by for a coffee so we can talk shop!

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Barbara Schwede, Maura Hannon

Is it the agency or the project?

How about this:

  1. We give you a second opinion on the performance of the current agency.
  2. We show you how we would tackle your project.

Sounds good? Let`s chat to find out how we could work together.

Let's go!
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That makes us happy!

Do get in touch! We would welcome the opportunity to talk to you about vacancies.

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Super! What are you thinking about?

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Barbara Schwede, Maura Hannon

May we have your phone number?

We can then call and answer your questions. By the way, the Biel train station is only 200 meters away from our office ;)

Wonderful!

We will call you. And to step up the heat, we would be delighted to meet you at the best kebab in the region: Kübban in Biel.

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Barbara Schwede, Maura Hannon