Whether you are a social media beginner or a professional - we'll put together customized training courses for your team. We define with you in advance exactly what knowledge and motivation your employees need. Would you like a lecture in front of 150 people or would you prefer a hands-on workshop in a small group? The content is individually adapted to the current level of participant knowledge.
- Social media strategy development
- Community management in practice
- Editorial Planning
- Shitstorm Management
- Conduct active dialog
- Successful content for different social media platforms
- Influencer Relations
- Writing for social media
- Hands-on workshops on all common platforms incl. blogs
- Business Networking / Me as a brand
- Social media in research and teaching
- Visual Networks
- Boost your LinkedIn Profile
- Write in English, in real English
- Create your digital research space
- Content strategies for multiple audiences
- Positioning for success
- Smart Productivity
- Working and teaching online
Barbara Schwede lectures at many Swiss universities on social media, community management and social content creation. Which subject area would you like to delve into? The course language is always German.
Barbara Schwede leads this comprehensive 17-module course. Barbara, and the twelve other social media professionals, provide in-depth, tried-and-tested insights into the day-to-day and strategic handling of social media. Graduates apply their newly acquired knowledge in a case study and receive a certificate as Social Media Community Manager. The modules: Community Management, Social Media Strategy, Social Content, Content Production & Management Tools, Editorial Planning, Hands-on Twitter, Hands-on Visual Networks I, Corporate Blogging, Hands-on Video, Hands-on Business Networking, Hands-on Monitoring & SEO, Hands-on Social Media & Law, Hands-on Facebook and Instagram, Facebook Marketing, Paid Social Media, Crisis and Issue Management.
What opportunities does social media offer my company? Which content works best on which channels? How do you plan and implement a social media strategy? After this module, you will be able to improve your company's social media activities in a targeted manner.
How do followers become customers? How do you deal with user comments skillfully, create a positive atmosphere on social media accounts, and which are the most important community manager tools? Learning how to dialogue with tact is the top priority in this module.
More information about the course at MAZ The Swiss School of Journalism
What do followers expect from companies? How does crisis communication work on social media? How do you integrate influencers into corporate communication? What strategic approaches are possible on social media and how do I set the right goals?
More information about the course at MAZ Swiss School of Journalism
How does Twitter work? How can Twitter be used for corporate communications effectively? And how do you attract the attention of users within a plethora of other content?
More information about the course at Digicomp in Zurich or Berne
How do you use online marketing and social media in a goal-oriented way? Cover the range of tools you need with from strategy to storytelling.
More info about the CAS Online Marketing & Social Media at the University of Berne
What are the basics of strategic brand management? In the CAS, students learn contemporary brand communication that takes into account target groups and their needs.
More information about the course at the University of Berne
How does an idea become a business model? Participants work on how to implement their project including thinking about price and sales channels, competitor analysis and positioning, communication instruments and marketing strategy.
Do you want to tap into new customer groups? Find out what the public says about you and your activities on the web? How can your brand compete in the battle for attention? This CAS teaches you the basics of the social media world and its interrelationships.
Social media strategy development
We'll create together a step-by-step plan how to achieve your goals thanks to social media. We advise you which are the right platforms to choose, how to draw up a realistic resource plan, design efficient measures and answer any questions you have. At the end of the course you have a clear north star.