Pharmaceutical Communication
Communicating medical and pharmaceutical innovation demands precision, contextual understanding and a high level of responsibility. Since 2015, Die Schwedin has supported a major Swiss pharmaceutical company in translating complex topics from research, medicine and digitalisation into clear, accurate and relevant communication, for internal teams and external stakeholders.
Context
A major Swiss pharmaceutical company operates in a highly sensitive communications environment. Medical innovation, regulatory frameworks, political processes and a critical public are closely intertwined, shaped by increasing regulatory pressure and intense public debate. Expectations around language, positioning and precision are correspondingly high.
Communications activity sits at the intersection of pharmaceutical communication, science communication and health policy discourse. At the same time, the various roles within the healthcare system must be made visible without oversimplifying responsibilities or shifting accountability.
Collaboration
The collaboration with Die Schwedin has been ongoing since 2015 and is long-term, trust-based and strategic in nature. It includes both individual projects and continuous support for senior leaders and communications teams.
Objective
The goal is to build consistent narratives over time, strengthen leaders in their public communication, develop internal communications capability, and prepare the public for political decision-making through factual, evidence-based information grounded in regulatory realities.
Content is designed to be objective, nuanced and connectable, without marketing exaggeration and without positioning the company as a dominant force within the healthcare system.
Services by Die Schwedin
- Preparation of complex pharmaceutical and health policy topics for public opinion-forming and political decision-making
- Development of storylines and argumentation around innovation, healthcare delivery and data use
- Editorial development and linguistic refinement of strategic foundational texts, expert content and presentations
- Conceptualisation and delivery of digital communication formats and campaigns
- Ghostwriting for C-level executives: Editorial support and drafting for public appearances and digital channels
- Positioning of senior leaders on LinkedIn
- Strategic topic leadership, tone of voice and content continuity
- Continuous support for more than three years
- Ongoing growth of communities within defined target groups - Social media training for in-house communications teams
- Capability building for professional communication in a regulated environment, with a focus on positioning, role clarity, dialogue skills and handling sensitive topics
Distinctive Approach
The communications work operates under strict regulatory constraints and deliberately avoids volume-driven or promotional language. Instead, it makes systemic relationships, shared responsibility and differing perspectives visible across industry, politics, the medical profession and society.
Impact
- Clearer, more consistent public positioning of senior leaders
- Strengthened communications competence within internal teams
- Credible, accessible communication of complex topics across projects and over many years
- Contribution to a fact-based public debate and a realistic understanding of innovation in healthcare
