Companies can expand their reach and effectively establish their brand presence, even on a tight budget.
Advertising on Facebook and other platforms is a viable option for companies operating on a small budget. Our analysis reveals that even a modest investment of CHF 10 can significantly boost your reach on social media. Read on to discover how to make the most of it and what factors to consider.
We often get asked, 'How much does it cost to boost posts on social media?'" It's somewhat akin to inquiring about the price of a car - it depends on the car. To provide a clearer picture, we conducted a small study: What results can a CHF 10 advertising budget yield? We examined the advertising outcomes for ten of our clients, ranging from small to large enterprises, each with varying budgets and target audiences. The goal was to assess the impact of spending CHF 10 across LinkedIn, Instagram, and Facebook, and to determine the value gained beyond the initial advertising goals.
In 2023, we analyzed the total social media advertising budgets of various companies and the outcomes they achieved, results, including the number of impressions (video views included), engagement, link clicks, and new followers gained. We chose to overlook the specific advertising objectives initially set because a post aimed at generating link clicks can still accrue impressions and engagement. Given our emphasis on diverse advertising goals across all clients, we prioritized the overall outcome over individual standout performances. These results were then scaled down to reflect what CHF 10 could achieve on each platform. Here's what we found:
The Impact
Facebook - the all-rounder among the social networks - delivers remarkable results, especially in relation to generating traffic, reach and engagement. In addition to 15 link clicks, 5,204 impressions were generated, providing a solid basis for brands to spread their message. The 229 interactions show that a high level of engagement can be achieved even with a small budget. The number of new fans is the lowest of all three platforms at an average of 0.25 per CHF 10.
If you want more fans, you should focus on LinkedIn. Here, a 10-franc budget generates an average of 6 new fans - a significant added value compared to the other platforms. By comparison, the low values of 4 link clicks, 30 interactions and 1,672 impressions show how expensive the platform is for traffic, reach and engagement.
Instagram emerged as the champion of interaction. With CHF 10, the platform boasted 520 interactions, proving its efficacy in fostering dialogue with the audience. It also racked up a remarkable 5,621 impressions. Similar to Facebook, the slight increase of 0.5 new followers suggests Meta's shift towards prioritizing reach over fan growth. In terms of generating link clicks, Instagram was the second worst performer, managing only 5.
Conclusion: The Value of Combining Platforms
If you want traffic, use Facebook. If reach and engagement are your goals, the Meta platforms, particularly Instagram, excel. Facebook also contributes to traffic generation. If you are aiming to cultivate a new community, LinkedIn is the most effective choice. Often, employing a mix of platforms and tailoring their use to align with the company's specific objectives and target audience proves to be the optimal strategy.
These findings offer clear guidance and simplify the process of targeted boosting. In today's digital landscape, where visibility is key, even modest investments in social media advertising can lead to significant outcomes. By adopting a strategic approach, companies can expand their reach and effectively establish their brand presence, even on a tight budget.
