Strategy & Positioning

Achieve success with clear goals.

We’re your sparring partner—ready whenever you need someone who thinks alongside you.

Let’s take a step back, breathe, and reflect. Together, we’ll set you on the right path to focus clearly on your goals.

 Whether it’s communication strategy, CEO positioning, or employer branding, an outside perspective can work wonders. 

Our strategy services:

For a clear view of the essentials.

Looking to boost sales, raise brand awareness, increase website traffic, strengthen employer branding, or engage your community? Whatever your objective, we’ll develop a customised strategy that clearly positions your brand and drives sustainable growth.

Communications Strategy

How effective is your communication across all channels? Is the role of social media clearly defined in your marketing mix? At Die Schwedin., we ensure that your communication is strategic, measurable, audience-targeted, and aligned with your long-term business goals.

Would you like to have your strategy reviewed? With precise analysis and actionable recommendations, we open up new approaches and perspectives for you. It's amazing what a realignment can achieve!

Check out our blogs:

Social Media Trends in Switzerland

Five Tips for C-Level Executives

CEO Positioning

Your managers are the face of your company. We position your CEOs and board members as genuine thought leaders in their industries, crafting strong messages and strategic visibility to enhance their credibility. With targeted communication, we elevate your top executives’ profiles, ensuring they are recognised as capable and trustworthy leaders.

Employer Branding

Attracting and retaining top talent hinges on your corporate culture and values, the core of strong employer branding. We help you position yourself as an attractive employer who not only draws in top candidates but retains them long-term. Through authentic messaging, we highlight what makes your company unique—from career opportunities to work culture—building an employer brand with lasting impact.

Consulting & Training

Looking to develop your team’s social media skills or need an experienced sparring partner for your next brainstorming session? We provide customised workshops and consultations precisely tailored to your needs.

Discover our extensive range of workshops here:

Customised workshops

Clients

Our clients

Jura & Trois-Lac
Atupri
Post
Gemeinde Ittigen
Gemeinde Riehen
Test
Test
website
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How can we help?

I want Social Media.
I need your expertise.
I have specific ideas and need a quote.
What? I only understand train station.
I'll take the lot with chilli!
I am from the competition!
Just looking around, thanks.
My agency is annyoing me.
I want to work for Die Schwedin.
Bull's eye!

How can we support you?

I would like to get to know what you do better.
I'll get in touch with you.
Please contact me.
I have specific ideas and need a quote.

That makes us happy!

You are welcome to get in direct contact with Barbara Schwede.

Call Barbara
Barbara Schwede

Then stop by for a coffee so we can talk shop!

How to find us
Barbara Schwede

Be inspired

We know how
Barbara Schwede

Is it the agency or the project?

How about this:

  1. We give you a second opinion on the performance of the current agency.
  2. We show you how we would tackle your project.

Sounds good? Let`s chat to find out how we could work together.

Barbara Schwede

That makes us happy!

Do get in touch! We would welcome the opportunity to talk to you about vacancies.

Barbara Schwede

Super! What are you thinking about?

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Barbara Schwede

May we have your phone number?

We can then call and answer your questions. By the way, the Biel train station is only 200 meters away from our office ;)

Wonderful!

We will call you. And to step up the heat, we would be delighted to meet you at the best kebab in the region: Kübban in Biel.

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Barbara Schwede