How does the most successful American cosmetics brand position itself in Switzerland?
We took over the COVERGIRL Switzerland social media channels in January 2020, and activated and expanded the community with interactive content.
We started the summer with a large-scale campaign called #COVERGIRLsummer. Friends could apply on Facebook and Instagram to attend a professional photo shoot to be the face of the latest COVERGIRL products. New summer looks were taken and presented to the community as pictures and how-to videos. Die Schwedin. was responsible for the idea, concept, illustrations, design, event management, photography and videography, styling, make-up and as well as the complete implementation on COVERGIRL's digital channels.
Photo shoot day
We also launched the #CleanFreshCH campaign to introduce this new and vegan product line in autumn 2020. We found product testers from all over Switzerland via social media channels. The campaign was accompanied by a multi-phase landing page.
Cooperation with female influencers
COVERGIRL has been focusing on intensive cooperation with female influencers since 2021. The goal is to bring COVERGIRL products closer to young women in a new, personal way. We select the influencers and maintain regular contact with them to ensure they publish quality content.