COVERGIRL Switzerland

Cross media Beauty campaign.

covergirl Switzerland

How does the most successful American cosmetics brand position itself in Switzerland?

We took over the COVERGIRL Switzerland social media channels in January 2020, and activated and expanded the community with interactive content.


We started the summer with a large-scale campaign called #COVERGIRLsummer. Friends could apply on Facebook and Instagram to attend a professional photo shoot to be the face of the latest COVERGIRL products. New summer looks were taken and presented to the community as pictures and how-to videos. Die Schwedin. was responsible for the idea, concept, illustrations, design, event management, photography and videography, styling, make-up and as well as the complete implementation on COVERGIRL's digital channels.


Photo shoot day


We also launched the #CleanFreshCH campaign to introduce this new and vegan product line in autumn 2020. We found product testers from all over Switzerland via social media channels. The campaign was accompanied by a multi-phase landing page.

Cooperation with female influencers

COVERGIRL has been focusing on intensive cooperation with female influencers since 2021. The goal is to bring COVERGIRL products closer to young women in a new, personal way. We select the influencers and maintain regular contact with them to ensure they publish quality content.

Content from female influencers

Try our self-service

How can we help?

I want Social Media.
I need your expertise.
I have specific ideas and need a quote.
What? I only understand train station.
I'll take the lot with chilli!
I am from the competition!
Just looking around, thanks.
My agency is annyoing me.
I want to work for Die Schwedin.
Bull's eye!

How can we support you?

I would like to get to know what you do better.
I'll get in touch with you.
Please contact me.
I have specific ideas and need a quote.

That makes us happy!

You are welcome to get in direct contact with Barbara Schwede or Maura Hannon.

Call Barbara
Call Maura
Barbara Schwede, Maura Hannon

Then stop by for a coffee so we can talk shop!

How to find us
Barbara Schwede, Maura Hannon

Be inspired

We know how
Barbara Schwede, Maura Hannon

Is it the agency or the project?

How about this:

  1. We give you a second opinion on the performance of the current agency.
  2. We show you how we would tackle your project.

Sounds good? Let`s chat to find out how we could work together.

Barbara Schwede, Maura Hannon

That makes us happy!

Do get in touch! We would welcome the opportunity to talk to you about vacancies.

Barbara Schwede, Maura Hannon

Super! What are you thinking about?

Barbara Schwede, Maura Hannon

May we have your phone number?

We can then call and answer your questions. By the way, the Biel train station is only 200 meters away from our office ;)


We will call you. And to step up the heat, we would be delighted to meet you at the best kebab in the region: Kübban in Biel.

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Thank you for your request

Barbara Schwede, Maura Hannon