Academy

Get fit for the social media business.

We will share our knowledge to equip you and your team with the right tools.

We impart tried-and-tested know-how on social media, community management, content creation and online communication in training courses, workshops and speeches.

Book a customized face-to-face training with Die Schwedin, get personal C-level coaching or attend one of our online courses. Questions or requests? We are here for you.

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Trainings

Tailor-made training

Whether you are a social media beginner or a professional – we'll put together customized training courses for your team. We define with you in advance exactly what knowledge and motivation your employees need. Would you like a lecture in front of 150 people or would you prefer a hands-on workshop in a small group? The content is individually adapted to the current level of participant knowledge.

Professional Communication & Writing Skills

Professional English Writing: Clear and Impactful Communication

Improve your written English for professional contexts, with real-world tips and hands-on exercises.

Social Media Writing & Content Creation

Social Media Texts: Writing That Creates Engagement

Learn how to get your target group excited about social media with clear and appealing texts.

Successful Social Media Content: Content That Works

Develop content that generates attention, promotes engagement, and conveys your brand message perfectly.

Get to know platforms

Use LinkedIn successfully: Network, share content, become visible

Learn how to use LinkedIn strategically to expand your professional network, share relevant content and increase your visibility.

Instagram for Companies: Winning Customers With Stories and Posts

Discover how to use Instagram effectively to engage your target audience, convince them with stories and posts, and build strong brand loyalty.

Strategy & Community Management

Social Media Strategy: Step by Step to the Perfect Campaign

Learn how to develop a customized strategy that takes your communications to the next level.

Community Management: Practical Tips for Active Networks

Find out how to build and moderate your online community professionally and keep it active in the long term.

Personal Branding & LinkedIn Positioning

CEO Positioning on LinkedIn: Make Your Brand Visible

Learn how to position yourself as a CEO authentically and strategically on LinkedIn. Share your vision, build trust, and become the voice of your company.

Social Media Advertising & Performance Marketing

Social Media Ads: Advertise Effectively and Win Customers

Learn how to create targeted ads to increase your reach and attract new leads.

Customer testimonials
Dominic Stöcklin, Head of Social Media, Switzerland Tourism
"I have known Barbara for many years and in different roles - as a colleague, as a lecturer and as a social media consultant. I particularly appreciate her profound social media know-how, especially in the area of community management, her eye for the essentials and her practical, directly implementable tips. Barbara and her team are a real enrichment for every project and it is a pleasure to work with die Schwedin. every time."
Christine Müller, course participant
"Social Media in Marketing and Communication", is an exciting, extensive topic - skillfully, competently and entertainingly conveyed by Barbara Schwede. Barbara was able to convey a good mix of basic and expert knowledge and provided many insights into the wide world of social media. I particularly liked the fact that, as a communications expert, she was able to impart valuable tips based on her many years of practical experience. Thanks to many examples, experience reports and exchange with the participants, my expectations of the course were more than fulfilled. Once again, a big thank you Barbara!"
Doris Gerber, course participant
"The three days of the course were packed with valuable, competent and up-to-date information. The course instructor Barbara Schwede ("Social Media in Marketing & Communication") conveyed this in an easily understandable and entertaining manner."
Tamara Poggiolini, course participant
"The online course "Social Media in Marketing & Communication (SMC)" was exciting from the first to the last minute. The instructor, Barbara Schwede, brought the topic across in a sympathetic, gripping, clear and understandable manner."
Petra Eichenberger, course participant
"The course "Social Media in Marketing and Communication" was extremely instructive and exciting. Barbara presented the course content in an entertaining and understandable way and, above all, realistically with practical examples. The interactivity was also great: the course participants could ask questions at any time. Thank you very much."
Try our self-service

How can we help?

I want Social Media.
I need your expertise.
I have specific ideas and need a quote.
What? I only understand train station.
I'll take the lot with chilli!
I am from the competition!
Just looking around, thanks.
My agency is annyoing me.
I want to work for Die Schwedin.
Bull's eye!

How can we support you?

I would like to get to know what you do better.
I'll get in touch with you.
Please contact me.
I have specific ideas and need a quote.

That makes us happy!

You are welcome to get in direct contact with Barbara Schwede.

Call Barbara
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Then stop by for a coffee so we can talk shop!

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Barbara Schwede

Is it the agency or the project?

How about this:

  1. We give you a second opinion on the performance of the current agency.
  2. We show you how we would tackle your project.

Sounds good? Let`s chat to find out how we could work together.

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Barbara Schwede

That makes us happy!

Do get in touch! We would welcome the opportunity to talk to you about vacancies.

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Barbara Schwede

Super! What are you thinking about?

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Barbara Schwede

May we have your phone number?

We can then call and answer your questions. By the way, the Biel train station is only 200 meters away from our office ;)

Wonderful!

We will call you. And to step up the heat, we would be delighted to meet you at the best kebab in the region: Kübban in Biel.

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Barbara Schwede