More and more people are flocking to Pinterest – for inspiration, or maybe just to dream a little. Almost 335 million people visit Pinterest each month and 900,000 of those visitors come from Switzerland. Pinterest is a highly visual platform and for some of our clients such as our client Ticinella – a sausage product artisan from the Ticino – this means we can show our clients off in the best light.
Ticinella has a highly appealing visual language produced in the best quality including a variety of recipes based on their aromatic ham and salami products on their website. This makes Pinterest is an excellent alternative platform to Facebook and Instagram and because recipes are a popular category. We drew on this content to quickly populate their new Pinterest account for Ticinella without much effort. We lead Pinterest users to the Ticinella website using high-quality inspiration as each pin links to the corresponding recipe in the cookbook.
Pinterest also offers the opportunity to showcase the company’s human side to potential customers. Pictures showing the craftsmanship of the Salumieri or Ticino as a destination complement the company’s pinboards. We saw almost 9,000 monthly visitors on Ticinella’s pinboard within a few short months.
How Pinterest works as an SEO booster
Pinterest also has a major influence on search engine optimization: Regular pinning generates backlinks, which have a positive effect on the search engine ranking of the website. Recipes provide welcome clicks on your website as they never go out of date! Google also displays Pinterest content high up in search engine results, which generates additional traffic.
Longevity without daily maintenance
Pinterest offers an exciting long-term and low maintenance option for companies that have inspiring, practical or beautiful content at their disposal.
The life cycle of Pinterest posts is also significantly longer than in the other social networks. Pins often continue to generate traffic for months after they are published, which differs from posts on other social media platforms, which generate traffic mainly in the first few days or only while posts are being boosted. As such, engagement and retention rates are high is over a longer period of time.
Maintaining a Pinterest board is easy in comparison to other platforms because typical interaction with followers is significantly lower: most users pin content on their own boards without commenting.
Ivan Trezzini, communications manager at Ticinella, adds: “We were positively surprised by the performance of Pinterest. We are very grateful to Marina and the team at Die Schwedin. for the recommendation. Thanks to Pinterest, we are now reaching an exciting new group of users with little effort. We have found a niche who enjoys looking at our content and puts it to good use in their own kitchens. We find this conversion rate especially interesting!“
How could Pinterest help you find a new niche? Reach out for a personalised Pinterest strategy.
